Listed below are some of the top ways to build a hypnotherapy practice via the internet.  Having an internet presence is even more important than it used to be, and will continue to be over the next few years and decades ahead.  Hopefully these little tips will help guide you into creating a wonderful business driven website

1) The first thing you have to do is buy or purchase a domain name.  Many people will opt to host their website on a free domain via BlogSpot or some other free platform.  It’s not recommended that you do this as you want your website to be your own, owned and managed by you.  It’s helpful that you have more than just your name in your domain.  It has to be related to hypnosis in some way.  Using the words such as ‘hypno’ or ‘hypnosis’ will help identify your site as being hypnotherapy related.

2) Create a site with testimonials.  Testimonials help identify your business to prospective customers in an evidenced based way.  More and more customers are getting smarter at making choices.  Would you see a hypnotherapist that seemingly has a proven track record through having testimonials or would you try your luck and see someone who you don’t know has treated your condition before nor is recommended? Testimonials matter.  Make sure you speak to your clients who like and appreciate you, and I’m sure they would be more than happy to provide you with a decent testimonial that you can put up on your new site.

3) Make sure your site is simple and easy to navigate.  Many sites I go to seemingly have impossible routes to get to the bookings page or contacts page.  Make it easy for customers to book an appointment with you and to contact you.  You don’t want them having to spend costly minutes trying to find how to book.  Unfortunately, people nowadays are much more impatient than they used to be and are more likely to move onto the next site if they can’t easily book an appointment to see you.  Make sure you’re aware of the fact that certain locations on a website are more often looked at.  For example, people will look at the top left side of a webpage more than they do on the bottom left or right.  Go to a website yourself and pay attention to where you look first.  This should guide you in deciding how to layout your hypnotherapy site correctly.

4) Don’t go to someone overseas who is cheap who can create your site for you.  You want someone local, that you can spend physical one on one time with.  They’ll get a better sense as to what you’re after and will help navigate the difficult path to building a website for you.

I hope this little guide has helped in giving you the ability to build a hypnotherapy practice via the internet.  Here is a good example of a hypnotherapy website – Hypnotherapy Melbourne